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Programme · Format & Agenda

The evening, hour by hour.

“Shaping the Future of Corporate Branding in Ghana: Building Brands with Strategic Intent, Inspiring Excellence, and Earning Lasting Trust.”

Date
Friday, 27 November 2026
Time
4:00 PM – 9:30 PM
Venue
Kempinski Hotel Gold Coast City, Accra
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4:00 PMto 5:00 PM1 hr
Executive Arrival & Reception

Pre-Event Fireside Chat & Networking Cocktail

Pre-event fireside chat and curated networking cocktail for executive networking, knowledge exchange and meaningful engagement among the professionals and decision-makers influencing Ghana’s corporate and business landscape.

  • Pre-event fireside chat — curated cocktail networking
  • VIP reception and guest arrival
  • Delegate registration and check-in
  • Media interviews and red carpet engagement
  • Networking cocktail — C-suite executives, communications professionals, customer experience leaders, policymakers, media leaders and professional bodies
5:00 PMto 6:15 PM1 hr 15 min
Opening Ceremony

Official Opening & Keynote Address

  • Welcome address and conference overview
  • Introduction and recognition of conference partners and sponsors

Keynote Address — Special Guest of Honour

Mr. Michael Abbiw, President, Chartered Institute of Marketing Ghana

“Shaping the Future of Corporate Branding in Ghana: Building Brands with Strategic Intent, Inspiring Excellence, and Earning Lasting Trust.”

6:20 PMto 6:50 PM30 min
Panel One Conversation

The Future of Corporate Branding in Ghana

How strategic intent, leadership and digital transformation can shape stronger, more relevant and future-ready Ghanaian brands.

Key areas

Strategic brand direction; leadership’s role in brand strategy; competitive positioning; digital transformation and brand evolution.

Desired outcome

Clear executive actions for building brands that remain distinctive, trusted and commercially relevant as markets and technologies change.

6:55 PMto 7:20 PM25 min
Open Floor

Audience Q&A — Theme One

7:30 PMto 8:00 PM30 min
Panel Two Conversation

Reputation Management in the Digital Era

How organisations can strategically manage their voice, reputation and influence to build and sustain lasting brand trust.

Key areas

Strategic brand voice; reputation measurement; leadership and corporate reputation; artificial intelligence, social media and the digital reputation landscape.

Desired outcome

Practical guidance for preventing, detecting and responding to reputation risks while strengthening trust before a crisis occurs.

8:00 PMto 8:15 PM15 min
Open Floor

Audience Q&A — Theme Two

8:15 PMto 9:00 PM45 min
The Honours

Ghana Corporate Brands Honours Presentation

9:05 PMto 9:30 PM25 min
Closing Ceremony

Grand Recognition & Closing

  • Corporate Brand Personality of the Year Award
  • Closing remarks
  • Official group photography

After the evening

What follows.

01

Thought Leadership Publication

An insights report carrying the key quotes and conclusions from the evening.

02

Media Coverage

Print, digital and social coverage of the Conference and the Honours.

03

Accountability Follow-up

A three-month follow-up report on the commitments made in the room.

Be in the room on 27 November.

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