The third edition of the Ghana Corporate Brands Awards honoured 21 businesses and five individuals in Accra, under the theme “Innovate, Lead, Thrive: Honoring Ghana’s Trailblazers in Branding, Leadership, and Marketing Excellence.”
Winners spanned the breadth of the economy, among them Agrospectrum Limited, Letshego Ghana Savings & Loans Plc, Mayfair Estates Limited, Akuapem Rural Bank Plc, Moove Ghana and MDS-Lancet Laboratories.
Selection was based on corporate social responsibility, brand consistency, innovation, leadership, product quality and market impact, supported by market surveys among middle and high-income professionals.
Speaking at the ceremony, GIFEC Director of Operations Yahaya Zakaria Osman said the recipients had not merely survived but had set benchmarks in branding, marketing and customer engagement.
Source: BusinessGhana